• Lexus Success Story

    The Reasons for Lexus’ Growing Success and Popularity

    In recent times, Lexus has become Japan’s largest-selling make of premium cars and established themselves as pioneers in the luxury car sector. The luxury vehicle division of Toyota was first developed in the early 1980’s as a secret project to build the world’s best car, but they are now one of the most recognisable and successful automobile manufacturers around.

    In fact, Lexus led the U.S luxury car market for an impressive 11 straight years before a Tsunami and an earthquake hit production in 2011. After falling behind Mercedes-Benz and BMW, they now are clawing their way back and recently posted a global sales record in 2016 and their fourth consecutive record year of sales.

    Reasons for Success

    So, what can be attributed to this success? One of the main reasons is that they have managed to find great success in the United States – a major consumer in the luxury car market. Lexus has always struggled to replicate this success in Europe, largely due to the fact that the European market as not as receptive to “new” brands as other areas of the world.

    Another key reason is the fact that their vehicles are known to be extremely reliable, solid and well-engineered – this makes them a great choice for long-term ownership, which is an important factor for consumers when purchasing high-end automobiles. This also makes them the logical and intelligent purchase to make for any motorists in the market for this kind of vehicle, with specialist suppliers like RRG Group being the best place to turn.

    Hybrid Technology

    Lexus has also manufactured a handful of hybrid vehicles in recent years. This has made them more popular throughout the world as there is a shift in attitude towards eco-friendly driving, but particularly in Europe where they have previously struggled to sell. This is not too much of a surprise, as their parent company Toyota are famed for being world leaders in hybrid technology. As a result, hybrid Lexus cars combine the strengths of petrol engines with all the benefits of electric power.

    This success for the Japanese manufacturer only looks set to continue, as they are growing in popularity around the world whilst also maintaining their image in the United States. Essentially, their success can be attributed to their core values being inline with that of a modern day consumer. They are a brand about innovation, reliability, technology and eco-friendly motoring whilst also maintaining a luxury performance and sleek design.

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  • Rolls-Royce unveils 10mph luxury electric car

    Iconic luxury car maker Rolls-Royce has taken the wraps off its smallest ever car.

    The unique Rolls-Royce SRH has been crafted for one very special customer – St Richard’s Hospital Pediatric Day Surgery Unit in the marque’s home town of Chichester, West Sussex.

    The car will allow children awaiting surgery to drive themselves to the operating theatre, through the Pediatric Unit corridors which are lined with ‘traffic signs’. The experience of ‘self-drive to theatre’ aims to reduce child patient stress.

    Rolls-Royce Motor Cars welcomed two test drivers from the Pediatric Unit at St Richard’s Hospital, Molly Matthews and Hari Rajyaguru, to the home of Rolls-Royce at Goodwood.

    Rolls-Royce SRH for Saint Richard's Hospital, Chichester. Photographed at Rolls-Royce factory, Goodwood, UK. Photo: James Lipman / jameslipman.com

    In true Rolls-Royce style, the two children and their families enjoyed VIP hospitality with one notable addition to the usual customer experience. Molly and Hari both enjoyed first drives on the Rolls-Royce production line, an exceptionally rare privilege.

    “We are a proud member of the community here in West Sussex,” said said , CEO, Rolls-Royce Motor Cars.

    “The Pediatric Unit at St Richard’s Hospital, Chichester does such vital work in providing essential care to young people and their families.

    “We hope that the RollsRoyce SRH will serve to make the experience for young people during treatment a little less stressful.”

    Created from the ground-up by the dedicated Bespoke Manufacturing team, the Rolls-Royce SRH presents to its very important customer a landmark study in bespoke luxury.

    Finished in a two-tone paint-scheme of Andalusian White and Salamanca Blue with a hand-applied St James Red coachline, the interior features a two-tone steering wheel, while the 24 volt gel battery propels the car with the same whisper-quietness as Rolls-Royce’s awersome V12 engines.

    Marianne Griffiths, Chief Executive, of Western Sussex Hospitals NHS Foundation Trust, said: “Just like the joy it will bring to our young patients, the Rolls-Royce SRH is simply priceless.

    “It is a very special gift and one of the most wonderful donations ever received by Love Your Hospital, our trust’s dedicated charity.

    “On behalf of everyone at Western Sussex Hospitals NHS Foundation Trust, I would like to say a heartfelt thank you to Rolls-Royce Motor Cars and especially the small team who volunteered so much of their own time in support of St Richard’s Hospital in Chichester and the children we care for.”

    The post Rolls-Royce unveils 10mph luxury electric car appeared first on Automotive Blog.

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  • The Mercedes‑AMG GT R

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    Once again, the skunkworks in Affalterbach has driven a new stake into the ground and set the new benchmark for racetrack-bred performance. Introducing the 2018 Mercedes-AMG GT R, the embodiment of all that is Mercedes-AMG: driving performance at its most passionate, pure and uncompromising.

    The Mercedes-AMG GT R is designed as a track car off the showroom floor, with sinister aesthetics and adrenaline-pumping performance dynamics to match. Its handcrafted AMG 4.0L V8 biturbo engine with “hot inside V” configuration grinds out 577 hp and 516 lb-ft of torque, and the all-new AMG TRACTION CONTROL with 9 input levels is literally at your fingertips in the center console.

    The motorsports technology goes beyond just the engine. Active rear-axle steering turns up to 1.5 degrees of toe angle for increased cornering response and high-speed stability. The light dual-mass flywheel is responsive and ready to handle rigorous torque spikes of transmission kickdowns on-track. Forged cylinder heads are durable and more resistant to heat. And a sophisticated engine management system adapts based on your driving style, reading your throttle inputs, g-force indicators and more.

    When it comes to styling, the purpose remains the same — extreme performance. Aggressive aerodynamics combine with an advanced cooling system to reduce drag and improve heat dissipation that comes with rigorous track use. And the wide track makes an audacious persona feel all the more visceral and real when you´re behind the wheel.

    The all-new 2018 Mercedes-AMG GT R begins its reign in summer 2018.

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    Key Highlights*

    *European specification; US figures may vary.

    • Handcrafted AMG 4.0L V8 biturbo with dry-sump lubrication
    • 577 hp and 516 lb-ft of torque
    • 0-60 mph in 3.5 seconds; top speed of 198 mph
    • Active rear-axle steering
    • First-ever 9-mode AMG TRACTION CONTROL
    • Extensive use of carbon fiber in key areas to lower the center of gravity and add torsional rigidity
    • Aggressive active aerodynamics coupled with an advanced cooling system
    • Wider front and rear fenders by 46mm and 57mm, respectively
    • Exclusive new color:”AMG Green Hell Magno”
    • New face of AMG: the Panamericana Grille, inspired by the AMG GT3 racer
    • Prominent central exhaust outlet with standard AMG Performance Exhaust

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  • Lamborghini’s London festive treat

    Lamborghini Veneno Coupe

    Leading luxury dealer group H.R. Owen is displaying the ultra-rare Lamborghini Veneno Coupe for the very first time in the UK.

    One of only four examples built in 2013 to celebrate Lamborghini’s 50th anniversary, the Veneno will be on show at Lamborghini London in South Kensington from December 23 to January 6. It’s worth north of £3.8 million.

    H.R. Owen’s model will be the very first Veneno to be featured in a main dealership in the UK, having only previously been on public display at the Lamborghini Museum in Sant’Agata Bolognese, Italy, and at high-profile motor shows around the world.

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