Audi says demand for unique colors is on the rise, and just released photos of some trick matte hues.
While there are plenty of differences between Germany and the United States, when it comes to car color, our friends overseas have similar preferences. According to Audi, 75 percent of their customers choose black, white, or gray for their vehicle’s exterior finish, which basically mirrors what we see here in the States. Fortunately, for folks don’t want to blend into the crowd, Ingolstadt also offers a host of more interesting hues — and the latest additions to the company’s paint box look particularly trick.
For 2022, buyers of the TT, TTS, TT RS, Q3, and RS Q3 will get some killer matte paint options. The TT line will be available in Daytona Gray, Florett Silver, and Python Yellow, and the Q3 will be available in Daytona Gray, Florett Silver, and the model exclusive Dew Silver. These pictures show the TT rendered in Python Yellow, and the Q3 in the Dew Silver, and while I think they both look pretty hot, I can’t imagine these photos do either color justice. Because as cool as it is, matte finishes — by design — don’t really pop in pictures, and how the light plays off a color is a huge component of its appeal.
Now, there’s an obvious joke here about how a press release about new colors is about as interesting as watching paint dry. But I’m not going to make it, because I actually found it to be pretty interesting reading. For example, did you know that the five layers that compose a finish are no thicker than a human hair? Or that it can take up to five years to design a new color? Because I didn’t! Plus it was also interesting to learn that the appetite for more creative color choices, is on the rise. And as someone who thinks that there should be a moratorium on black, white, and silver cars, that’s great to hear. A few years back, I had a R8 press car in Sepang Blue — and I still think about that killer matte finish.
Matte colors are slightly more tricky to care for, in that you’ll want to wash a matte finish more often, and you’ll want to be extra careful not to leave any swirl marks, because traditional paint corrections won’t work to fix minor blemishes. On the upside, you obviously don’t have to worry about waxing a matte car. How popular choices like Python Yellow and Dew Gray will be with buyers is anyone’s guess. But matte finishes have been the “next big thing” for what seems like a decade, so it feels like their due for a breakout year.
If you happen to catch one of these new hues in the wild, make sure to post a pic, as I’m sure all the members here would love to see how they look outside of a studio setting!