New BMW i7 undergoes extreme final testing

Home / Auto Video / New BMW i7 undergoes extreme final testing

Gareth Herincx

3 days ago
Auto Video

BMW is conducting driving dynamics evaluation of its upcoming i7 – billed as the world’s first pure-electric luxury saloon.

The team is based at the BMW Group’s winter test centre in Arjeplog, Sweden.

Situated just a short distance from the Arctic Circle, the freezing environment and snow-covered roads present the perfect conditions for engineers to fine-tune the performance of all drive and suspension systems.

The intensive winter testing programme also focuses on the components of the all-electric drive system, including the motor, high-voltage battery, power electronics and charging technology.

The BMW i7 (pictured in heavy camouflage) is due to launch in 2022.

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Gareth is a versatile journalist, copywriter and digital editor who’s worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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Nissan Qashqai   London South Bank show

New Nissan Qashqai’s shattering launch statement

The all-new electrified Nissan Qashqai is the star of Europe’s first automotive 3D experiential activity. …

MINI teams up with Dogs Trust to promote pet-friendly travel

Gareth Herincx

3 days ago
Auto Video

MINI has announced a new partnership with the Dogs Trust, the UK’s largest dog welfare charity. Together they’re on a mission to help dogs travel happier.

“With more dogs in families now than ever before, we want to help make sure they travel safely and enjoy the ride,” said David George, Director of MINI UK.

“It’s just as important to us that our four-legged customers love being in a MINI as much as the drivers do and we have had a lot of fun letting dogs of all shapes and sizes put our cars through the ultimate tail-wagging tests.

“As our partnership continues we are really looking forward to working with Dogs Trust to help us support our MINI and dog-loving customers across the car buying and ownership journey, as we strive to become the UK’s first officially dog-friendly car retailer.”

MINI UK retailers will be welcoming dogs through the doors with important doggy equipment such as bowls and mats, whilst also working with Dogs Trust experts to educate motorists on best practice for happy dog car journeys.

Dr Jenna Kiddie, Head of Canine Behaviour at the Dogs Trust, added: “As the UK’s largest dog welfare charity, we’re delighted to be part of MINI’s journey to becoming fully dog friendly.

“It’s really important that your car is right for the whole family, including your four-legged passenger, whose needs and safety requirements are slightly different to ours.

“It’s wonderful to see MINI, such an iconic automotive brand, considering the needs of dog owners, so they can make sure their beloved canine family members are safe and comfortable when on the road.”

Find out more at the MINI Dogs Hub.

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Lexus tests LC Convertible to its frozen limits

Lexus tests LC Convertible to its frozen limits

Watch Lexus subject its acclaimed LC Convertible to an extreme ordeal – a 12-hour deep …

BMWs star in Marvel’s upcoming Black Widow

Home / Auto Video / BMWs star in Marvel’s upcoming Black Widow

Gareth Herincx

19 hours ago
Auto Video

BMW X3 and Marvel Studios' Black Widow

The BMW X3 and the 2 Series Gran Coupe play key roles in the Marvel Cinematic Universe’s action-packed spy thriller, Black Widow, alongside actresses Scarlett Johansson and Florence Pugh.

“This is the very first time BMW has worked with Marvel Studios and the result is just stunning,” said Jens Thiemer, Senior Vice President Customer and Brand BMW.

“Having the BMW X3 and the 2 Series Gran Coupe playing key roles in ‘Black Widow’ is part of our marketing strategy, adding strong emotional value to the communication of these models.”

In the movie, set for release on July 9, Natasha Romanoff (aka the Black Widow) confronts the darker parts of her ledger when a dangerous conspiracy with ties to her past arises.

Pursued by a force that will stop at nothing to bring her down, Natasha must deal with her history as a spy and the broken relationships left in her wake long before she became an Avenger.

Scarlett Johansson reprises her role as Natasha/Black Widow and Florence Pugh stars as Yelena.

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Gareth is a versatile journalist, copywriter and digital editor who’s worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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Watch Team GB swimming superstar Adam Peaty MBE get behind the wheel of the all-new CUPRA Formentor for the first time.

Swimming champ Peaty takes to the track

Watch Team GB swimming superstar Adam Peaty MBE get behind the wheel of the all-new …

Kimi Räikkönen drives the Alfa Romeo Giulia GTA

Home / Auto Video / Kimi Räikkönen drives the Alfa Romeo Giulia GTA

Gareth Herincx

3 days ago
Auto Video

Formula One star Kimi Räikkönen has conducted the final testing session of the new high performance Alfa Romeo Giulia GTA and GTAm.

The former champion, who now drives for the Alfa Romeo Racing ORLEN team, provided feedback on the new aerodynamic solutions developed by Alfa Romeo and Sauber Engineering, along with team-mate Antonio Giovinazzi.

The test drive took place at the Balocco Proving Ground near Milan – the site of development and testing of all Alfa Romeo sports cars since the 1960s.

Kimi Räikkönen test drives the new Alfa Romeo Giulia GTA (1)

“I really like it. We’re looking at a car that can be used on an everyday basis, but that can also be taken onto the track, one in which you can really enjoy yourself,” said Kimi.

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Gareth is a versatile journalist, copywriter and digital editor who’s worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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Watch Team GB swimming superstar Adam Peaty MBE get behind the wheel of the all-new CUPRA Formentor for the first time.

Swimming champ Peaty takes to the track

Watch Team GB swimming superstar Adam Peaty MBE get behind the wheel of the all-new …

New Nissan Qashqai’s shattering launch statement

Gareth Herincx

4 days ago
Auto Video

Nissan Qashqai   London South Bank show

The all-new electrified Nissan Qashqai is the star of Europe’s first automotive 3D experiential activity.

The exciting visual stunt, to mark the third generation of the best-selling British-built SUV, can be seen on London’s South Bank between June 18-25.

A six-metre, four-sided cube has been used to create a 3D effect that allows the Qashqai to “leap out of the screen” towards the viewer.

Passers-by will see a dramatic storm form , then the car (initially boxed inside) dramatically emerges.

The live audience can also scan a QR code allowing them to see the Qashqai in a richer augmented reality from their smartphone.

“The all-new Nissan Qashqai sets a new benchmark in design and technology, continuing Nissan’s proud history of innovation for the masses,” said Nic Thomas, marketing director at Nissan.

“This exciting 3D installation brings that powerful message to spectators in a way many will never have experienced digital content before.

“We are delighted to be launching our flagship car with this innovative customer experience that will equally excite those watching in London, or seeing digital footage online.”

The work was created by TBWALondon’s Scott Andrews and Leigh Gilbert, with production handled by Pixel Artworks. The media agency is Manning Gottlieb OMD and the outdoor specialist is Talon Outdoor.

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CUPRA Born undergoes final winter testing

CUPRA Born undergoes final winter testing

CUPRA’s first fully-electric vehicle has endured temperatures of -30ºC just a few miles from the …