Milestone as Dacia makes 10 millionth vehicle

Gareth Herincx

3 days ago
Auto News

Dacia celebrates 10 million vehicles

Dacia is celebrating the production of its 10 millionth vehicle since the value-for-money brand was born in 1968.

The Dacia Duster Extreme SE in Urban Grey was produced at the company’s plant in Romania.

Dacia celebrates 10 millionth vehicle

Dacia assembled its first vehicle, the Dacia 1100, in August 1968. The following year, the popular Dacia 1300 model was introduced. It inspired a whole family of derivatives such as the saloon, station wagon, sports coupe and LCV and remained in production for 35 years.

A new chapter in Dacia’s history was opened following its acquisition by Renault Group in 1999.

With the launch of Logan in 2004, Dacia became a global carmaker and the pace of sales accelerated. In 2005, Dacia opened a production line outside Romania, at the Somaca plant in Casablanca, Morocco.

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. So far, more than 220,000 Dacia vehicles have been sold. In all, Dacia vehicles are sold in 44 countries.

Within the 10 million vehicles produced, there have been:

  • 2.6 million Dacia Sandero and Sandero Stepway, the best-selling vehicle to private customers in Europe since 2017
  • 2.1 million Dacia Duster, the best-selling SUV to private customers in Europe since 2018
  • 1.95 million Dacia Logan and Logan MCV
  • 2.3 million Dacia 1300 (and variants)

“We are very proud to have passed the symbolic milestone of 10 million vehicles produced,” said Denis Le Vot, CEO of Dacia.

“This result rewards a pragmatic vision of the automobile, focused on what is essential to our customers.

“Building on its experience, Dacia will continue to grow and offer attractive vehicles that are adapted to our customers’ lifestyles.”

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Dacia reaches 200,000 sales milestone

Dacia has sold its 200,000th car in the UK – just eight years after arriving.

The milestone model for Renault’s Romanian budget brand was an all-new Sandero Stepway Prestige.

Still selling the UK’s cheapest new car (the Sandero range starts at £7,995), Dacia has built a strong reputation, offering buyers practical, robust vehicles at affordable prices.

In 2013, when Dacia launched in the UK, the range was made up of the second-generation Sandero and the first-generation Duster. These models were quickly followed by the Logan MCV.

Of all the Dacia models available, the Sandero Stepway, with its raised ride height and SUV styling cues, makes up around 60% of all Sandero sales.

The 200,000th Dacia was a Sandero Stepway Prestige TCe 100 Bi-Fuel, finished in Iron Blue. The vehicle was purchased by Christopher Simpson, a first time Dacia owner, from Brayleys Dacia in Milton Keynes.

“We’re delighted that Christopher is collecting his new Sandero Stepway from us, like any sale, but even more so as the 200,000th Dacia sold in the UK,” said Jack Bramston, Sales Manager at Brayleys Dacia.

“We’ve been selling Dacias at Brayleys since 2014 and it’s been incredible to be on the brand’s journey of success in the UK. We wish Chris many happy miles in his new Sandero.”

Luke Broad, Head of Sales, Dacia UK, added: “We celebrated 100,000 Dacia sales four years after launching in the UK, and four years later we’ve sold another 100,000.

“We’ve been keeping up the momentum, all while continuing to provide UK customers with the most affordable cars on the market. We’re thrilled that our customers – both new and existing – trust Dacia in providing unrivalled value for money, practicality and low running costs.”