First New Flagship MV Agusta Store Opens In Milan

If you’re visiting Italy for business or pleasure there’s another motorcycling location to include in your itinerary as a first new flagship MV Agusta store opens in Milan.

The 400 square metre showroom includes space for MV Agusta motorcycles, e-bikes and clothing, surrounded by pictures of famous riders and bikes from the history of the manufacturer. Appropriately, one of the guests for the grand opening was Giacomo Agostini, the 15-time world champion who signed for the team in 1965 and went on to win the 500 title seven times in a row, along with similar success on the 350cc bikes. It was also an extended birthday celebration for Ago, who celebrated in 80th birtday on June 16th.

The first new flagship MV Agusta Store opens in MilanGiacomo Agostini celebrated the opening of the new MV Agusta Milan store along with his recent 80th birthday
Giacomo Agostini celebrated the opening of the new MV Agusta Milan store along with his recent 80th birthday

“MV Agusta is my family, it’s in my heart, and I still go around on racing bikes today. MV Agusta gave me everything, fame, success. I always felt at home here, even though it wasn’t always easy to deal with Count Agusta, especially in the beginning. MV Agusta is the greatest of brands, and I am sure Timur will make it even greater,” said Agostini

The new MV Agusta store is located at Viale Teodorico 18 in the Fiera area of downtown Milan. In addition to the main showroom and workshop facilities, there’s also a terrace area and a club lounge with a bar and reading area.

Check out our coverage of MV Agusta motorcycles, including new, classic and secondhand examples.

Related

Valtteri Bottas wakes up Milan

Gareth Herincx

4 days ago
Auto News

F1 star Valtteri Bottas has helped Alfa Romeo celebrate its 112th anniversary with a unique stunt.

The Flying Finn drove his Alfa Romeo Formula One car around the most iconic streets of Milan at 5.30am this morning.

Starting from Piazza Duomo and passing through Piazza San Babila, Porta Nuova, the majestic Central Statio and then the City Life district, he ended his city tour at Gattamelata – a place of strong historical significance.

Valtteri Bottas in Milan with Alfa Romeo F1

Here in 1910 was Portello, Alfa Romeo’s first production site, which is now home to the brand’s new flagship store – the first showroom in the world to introduce Alfa Romeo’s new Brand Identity.

There is an extremely close bond with Milan and Alfa Romeo. It was in Milan, 112 years ago, under the name Anonima Lombarda Fabbrica Automobili, that the brand was introduced to the world. The rest is history.

Happy Birthday Alfa Romeo!

Tags

Gareth is a versatile journalist, copywriter and digital editor who’s worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

Check Also


Rapid electric vehicle charging

Top 20 fastest cities to charge your electric car

With more than 480,000 pure electric cars and 390,000 plug-in hybrids on UK roads, public …

Valtteri Bottas wakes up Milan

Gareth Herincx

2 weeks ago
Auto News

F1 star Valtteri Bottas has helped Alfa Romeo celebrate its 112th anniversary with a unique stunt.

The Flying Finn drove his Alfa Romeo Formula One car around the most iconic streets of Milan at 5.30am this morning.

Starting from Piazza Duomo and passing through Piazza San Babila, Porta Nuova, the majestic Central Statio and then the City Life district, he ended his city tour at Gattamelata – a place of strong historical significance.

Valtteri Bottas in Milan with Alfa Romeo F1

Here in 1910 was Portello, Alfa Romeo’s first production site, which is now home to the brand’s new flagship store – the first showroom in the world to introduce Alfa Romeo’s new Brand Identity.

There is an extremely close bond with Milan and Alfa Romeo. It was in Milan, 112 years ago, under the name Anonima Lombarda Fabbrica Automobili, that the brand was introduced to the world. The rest is history.

Happy Birthday Alfa Romeo!

Check Also


Driving a car

How the cost-of-living crisis is making our roads safer

Soaring fuel costs have left a hole in the pocket of motorists across the country, …

Maserati teases upcoming Grecale SUV

Home / Auto News / Maserati teases upcoming Grecale SUV

Gareth Herincx

2 days ago
Auto News

Maserati Grecale prototypes in Milan

Maserati has given car fans a sneak peek of its all-new Grecale crossover, which slots in below the Levante in the range.

A total of 80 prototypes were used to form the brand’s trident emblem more than 100 metres long in a “record-breaking” photo stunt.

Some of the camouflaged development models of the car, due to launch in 2022, were then run through the streets of Milan.

Tags

Gareth is a versatile journalist, copywriter and digital editor who’s worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

Check Also