New Audi Logo: Four Rings, Less Bling

New Audi Logo

The sleek, minimalist new Audi Logo design exemplifies the less is more school of design, and gives the Rings a futuristic feel.

Right now, Audi is pivoting hard toward electric cars, with its Sphere concept vehicles showcasing the sleek lines that’ll characterize future models. So it shouldn’t come as a big surprise that it’s also giving it’s venerated Four Rings logo a refresh. Overall, it’s very similar to the old design, and still references the quartet of Auto Union brands which would merge to form Audi. That said, there are some distinct differences.

For one, the logo is now two-dimensional, and instead of being chrome, the famous rings are black and white. In explaining the move toward minimalism, head designer Marc Lichte offered that “Good design is less design.” Another motivation for going with a flat logo is that it will appear the same whether it’s on vehicles, billboards, or magazine ads. The 2024 Audi Q8 e-tron will be the first to feature the updated Rings.

If this restrained new take is still somehow too flashy, the company will also offer a black-and-gray version. But the reveal puts to rest any question — not to say many people had them — as to whether next-generation Audi vehicles would sport any light-up emblems, like German rivals Mercedes-Benz. In another change, new models will feature laser-etched script detailing the make and model on the B-pillar, in a unique font called Audi Type.

To see how the new logo looks on a vehicle, check out the video of the 2024 Q8 e-tron below — and keep your fingers crossed we don’t have to wait too long to see it on the electric R8 replacement! That said, what do you think of the new logo? Does it work well with the design language we’ve seen on Audi’s latest progress? Is it too restrained, or does the new simplicity give it a futuristic feel? Hit me up and let me know!

Photos: Audi

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Q8 e-tron & SQ8 e-tron: Audi’s Got a New Top of the Line Electric SUV

Q8 e-trone-tron line about four years ago and has since sold about 150,000 units. The automaker currently has eight electric models and by 2026 they expect that number to be over 20. By 2030 Audi is expected to be a fully electric brand. The new Audi Q8 e-tron is another significant step towards that new reality. “The new Audi Q8 e-tron, with its improved efficiency and range and refined design, is another important component in our electric portfolio to get people excited about electromobility with emotional models that are suitable for everyday use.” Said Markus Duesmann, Chairman of the Board of Management of Audi AG.

With the Q8 e-tron Audi is going with a new face, new name and new corporate identity. The Audi Q8 e-tron and SQ8 e-tron will be the top rung electric SUV models for the brand. The new models will instantly be recognizable as not just an Audi product. But as an all-electric Audi product. These models will be the first to usher in a new two-dimensional design of the four rings on the exterior. The new model will also feature Audi lettering on the B-pillar. But this newest e-tron is about much more than badges and lettering.

More Range

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Schnell on Wheels: The Audi RS 3 Performance Edition Will Be the Fastest RS 3 Ever

Audi RS 3 Performance EditionRS 3 Performance Edition with more power and a higher top speed. Only 300 of these special cars will be made. The bad news is that none of the 300 RS 3 Performance Edition cars will be sold in the U.S. The good news is that we kinda already have it. The RS 3 Performance Edition will pack 401 horsepower. For those of you paying attention you may think that is not news as the RS 3 already makes 401 horsepower. Yes, it does here in the U.S., but the regular European-spec RS 3 has to make do with only 394 horsepower. So, the Performance Edition does offer a slight bump for our European friends but is no more powerful than the U.S.-spec car.

However, the RS 3 Performance Edition does have a couple of goodies that we can’t get here in the land of the free. Probably the top goodie we would love to have is the Sportback version of the car. In Europe the RS 3 and the RS 3 Performance Edition are available in a fantastic hatchback body style. We get only the sedan. But before we get too sad about that, let’s take a closer look at what makes the Performance Edition special.

Lucky 300

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Audi R8 Coupé V10 GT RWD Marks the End of an Era

Audi R8 Coupé V10 GT RWD

The 2023 model year marks the end of the road for Audi’s legendary R8 V10 — but the R8 Coupé V10 GT RWD is a doozy of a swan song.

Last month, sources inside Ingolstadt revealed that the next-generation Audi R8 will be fully electric.  But before the machine goes green, the company is releasing a hot new version that’ll send the supercar out with a bang. So meet the R8 Coupé V10 GT RWD. As the name suggests, these machines won’t have Audi’s famous quattro system, just like the cars the factory campaigns in the FIA’s GT3 class. And while that means less grip, it also means more visceral thrills behind the wheel.

Unfortunately, the R8 Coupé V10 GT RWD also marks the final application of Audi’s wicked V10 engine. For this last run, output has been stoked to 611 horsepower and 413 lb-ft of twist, which makes it the most powerful rear-wheel drive car Audi has ever brought to market. For those keeping score, that’s enough poke to deliver a zero-to-60 time of 3.4 seconds, and a top speed of 199 mph.

While no manual transmission will be available, a new seven-speed dual-clutch transmission promises lightening quick shift points, and quicker acceleration in every gear.

To help give drivers maximum control, the R8 Coupé V10 GT RWD will also come equipped with Audi’s Torque Rear driving mode. This is adjusted via a dial on the steering wheel, and features seven different settings to manage rear slippage. So experienced folks looking for some tail-happy fun can opt for the highest setting, which will provide the most opportunity for oversteer.

Along with the trick traction settings, this R8 will shed 44 pounds versus the previous rear-drive model, and will feature unique 20-inch wheels, ceramic brakes, and a track-oriented suspension. Those looking for the lowest lap times will want to opt for the available coil-over suspension and ultra-sticky Michelin Sport Cup 2 tires.

The R8 Coupé V10 GT RWD will be available in three colors — matte Suzuka Gray, Tangorot Metallic and Daytona Gray Metallic. Accents will come via the high-gloss Carbon Aerokit, which adds a front splitter, side skirt covers, a diffuser, and a rear wing with a gooseneck suspension. Inside, the designers wanted to invoke the original R8, and went with a black and rear theme, which incorporates the model’s famous red seat belts. Both chairs will also have the model name embroidered on the headrests, and each example will have the car’s number in the build sequence on the shifter.

Pricing & Availability

The 2023 Audi R8 Coupé V10 GT RWD will start at $221,000, and only 333 models will be available worldwide. There’s no word on how many of those will make it to the States, so if you’re interested, it’s probably a good time to call your Audi dealer.

Photos: Audi

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Audi Q6 Pickup: Digital Artist Takes a Ford Ranger and Transforms It into an Audi Pickup Concept

Audi Q6 pickupAudi portfolio of products is extensive. If you want a sportscar then Audi has you covered. If you want a sedan or a coupe, then Audi again has options for you. There are several Audi SUVs to choose from and a growing number of all-electric vehicles. However, there is something missing and that is a traditional pickup truck. But that gap in the lineup may be addressed soon. Autocar reported earlier this year that Audi CEO Markus Duesmann confirmed the brand is considering its own truck. Could we see an Audi Q6 pickup truck in the near future? And what would it look like? It may seem surprising that Audi would enter the pickup segment but when the CEO of the company confirms it is being considered then it is more than just a wild rumor.

Duesmann, who, when asked if an Audi pickup was a possibility, said: “I can’t promise that we will do one, but we are looking into it.” He did not offer specific details, but he went on to say: “Actually, we will present – not too far from now – maybe something.” We have yet to see a formal concept from Audi, but a talented digital artist recently did a mockup of what the Audi Q6 pickup could look like and posted on the Theottle YouTube channel. The artist used a current Ford Ranger as the base for the new Audi pickup truck. The midsize Ford truck was chosen for good reason.

Audi Q6 pickupAudi World forums.

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