McLaren W1 gets first supercar ‘green’ tyres

Gareth Herincx

22 mins ago
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McLaren W1 with Pirelli tyres made with recycled materials

Pirelli has equipped the potent new McLaren W1 with the first supercar tyres made from more than 50% bio-based and recycled materials.

These new tyres – P Zero R, P Zero Trofeo RS, and P Zero Winter 2 – have been specially developed by Pirelli in collaboration with McLaren and are offered in an exclusive specification for the new model, for which Pirelli is the sole tyre supplier.

McLaren W1

This latest project involved close co-operation between the Research & Development (R&D) teams at Pirelli and McLaren, from the earliest stages of development and testing.

Initially working in a virtual environment, supported by state-of-the-art driving simulation technology, the engineers progressed to physical tests to assess tyre performance in differing weather and surface conditions.

Locations included the Nardò circuit in southern Italy, Idiada track in Spain, and Pirelli’s Sottozero Centre in Sweden – all ideal venues for exploiting the extreme high-performance of the W1.

This milestone is part of Pirelli’s long-term plan to launch the first tyres containing 80% of these materials by 2030.

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Pirelli UK crowned ‘Tyre Manufacturer of the Year’

Gareth Herincx

35 mins ago
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Pirelli P Zero AS Plus 3

Pirelli UK has been named Tyre Manufacturer of the Year at the prestigious National Tyre Distributors Association (NTDA) Awards 2024.

The coveted award, decided by a select panel of independent industry experts, recognises Pirelli’s excellence in product innovation, sustainability, and beyond.

Pirelli’s success stems from its commitment to quality, safety, and sustainability, is exemplified by products such as the P Zero range, including the P Zero E tyre – the first UHP (ultra-high performance) tyre on the market with more than 55% bio-based and recycled materials.

“The independent judges were hugely impressed with the outstanding award entry from Pirelli,” said NTDA CEO Stefan Hay.

“They agreed that as the only major manufacturer still producing new tyres in the UK, Pirelli demonstrated that it is still at the heart of not only the UK tyre trade, but also in the local communities in which its manufacturing plants are based.

“From innovation to sustainability, industry-wide training initiatives and ground-breaking partnerships, Pirelli showed its world class commitment, culminating in impressive updates on its company-wide digital transformation project, its People Plan and the five pillars of working together.”

Dimitrios Papadakos, CEO of Pirelli UK, said “This award is a testament to the hard work and dedication of our team and partners.

“We strive to offer products that not only enhance performance but also prioritise sustainability and safety, values that are integral to our prestige brand.

Pirelli employs more than 1,300 people across two manufacturing sites in Carlisle and Burton-on-Trent, which is also home to the UK’s head office. The tyre giant also has a motorsport base in Didcot, Oxfordshire.

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