Maserati teases upcoming Grecale SUV

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Gareth Herincx

2 days ago
Auto News

Maserati Grecale prototypes in Milan

Maserati has given car fans a sneak peek of its all-new Grecale crossover, which slots in below the Levante in the range.

A total of 80 prototypes were used to form the brand’s trident emblem more than 100 metres long in a “record-breaking” photo stunt.

Some of the camouflaged development models of the car, due to launch in 2022, were then run through the streets of Milan.

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Gareth is a versatile journalist, copywriter and digital editor who’s worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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New Nissan Qashqai’s shattering launch statement

Gareth Herincx

4 days ago
Auto Video

Nissan Qashqai   London South Bank show

The all-new electrified Nissan Qashqai is the star of Europe’s first automotive 3D experiential activity.

The exciting visual stunt, to mark the third generation of the best-selling British-built SUV, can be seen on London’s South Bank between June 18-25.

A six-metre, four-sided cube has been used to create a 3D effect that allows the Qashqai to “leap out of the screen” towards the viewer.

Passers-by will see a dramatic storm form , then the car (initially boxed inside) dramatically emerges.

The live audience can also scan a QR code allowing them to see the Qashqai in a richer augmented reality from their smartphone.

“The all-new Nissan Qashqai sets a new benchmark in design and technology, continuing Nissan’s proud history of innovation for the masses,” said Nic Thomas, marketing director at Nissan.

“This exciting 3D installation brings that powerful message to spectators in a way many will never have experienced digital content before.

“We are delighted to be launching our flagship car with this innovative customer experience that will equally excite those watching in London, or seeing digital footage online.”

The work was created by TBWALondon’s Scott Andrews and Leigh Gilbert, with production handled by Pixel Artworks. The media agency is Manning Gottlieb OMD and the outdoor specialist is Talon Outdoor.

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