Maserati’s first new UK store concept opens

Gareth Herincx

3 days ago
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Maserati Global Brand Ambassador David Beckham

Football legend and Maserati Global Brand Ambassador David Beckham added some stardust to the opening of the brand’s newest location, HR Owen Maserati Hatfield, just outside London.

Maserati’s Chief Commercial Officer, Bernard Loire, Head of EMEA, Luca Delfino, and General Manager North Europe, Peter Charters, were also in attendance, together with Ken Choo, CEO of HR Owen.

Speaking at the glittering event, Beckham said, “I’m delighted to be here to support the opening of Maserati’s first new store concept in the UK. These are exciting times for the brand and this store reflects Maserati’s commitment to great design and innovation.”

As well as marking the official opening of the new retailer, the evening also served as a celebration of the GranTurismo coupé. Sharing the limelight were an array of other current Maserati models, showcasing the brand’s breadth and elegance.

Maserati Hatfield opening, 2023

Among them were a Trofeo model of the classy and sporty new GranTurismo, the flagship MC20 Cielo super sports car and mid-size luxury SUV, Grecale, in range-topping V6 Trofeo form.

Bernard Loire, added, “From the early stages of developing a new car, to the complete luxury retail experience, everything at Maserati is designed with the client in mind.

“Our first new concept store in the UK embodies our values of passion, innovation and beauty through the lens of Italian luxury and it represents another significant milestone in our exciting growth plans, including the launches of GranTurismo and our electric Folgore range.”

The chic showroom on the outskirts of the English capital features Maserati’s ‘new store concept’, which has been designed to express the brand’s power and prowess in Italian fine craftsmanship. Combining the refinement of a sartoria – a tailor’s atelier – with the rawness of an officina – a workshop, Maserati claims it allows customers to unleash their creative passion to bring to life their own bespoke vision of the ultimate luxury car.

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