Should Audi Rethink How They Position Their RS Models and Follow the Porsche Philosophy?

Porsche and Audi offer RS models. Both companies are under the Volkswagen umbrella. They both have a long and distinguished motorsports history. But the top-shelf RS models from each brand take drastically different approaches. The Audi RS models are extremely quick and powerful. They are wonderful cars that many people aspire to own. We love them here at Audi World. But RS means racing sport. RACING. Look at the Porsche RS models. The GT4 RS and the 911 GT3 RS. These are essentially race cars. The 911 GT3 RS has a drag reduction system borrowed from F1 for Pete’s sake. These cars are raw and wonderful and probably a bit too extreme to work as daily drivers.

The Audi RS models are different. First of all, there are a lot of them. RS 3, RS 5, RS 6, RS 7, RS e-tron GT, and RS Q8. They are powerful and quick, but none of these can be considered hardcore track weapons. Audi is not Porsche. They have different missions, and price points. But they do have a lot in common. And should Audi borrow the Porsche philosophy when it comes to producing RS models? Perhaps. You can’t argue with the market. Look at the prices of any Porsche RS in history. They are depreciation proof. And in fact, are typically worth well more years later than when they were new. The Audi RS models are desirable but don’t have that kind of market. I was offered an allocation on a new 911 GT3 RS, for $200,000 OVER sticker. No Audi commands that.

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