Isuzu D-Max V-Cross review

Isuzu D-Max V-Cross review

We get to grips with the upgraded Isuzu D-Max pick-up truck in top-end V-Cross spec…

If you’re a farmer or tradesperson in need of a rugged, reliable 4×4 workhorse of a pick-up, then the choice these days is likely to be between a Toyota Hilux, Ford Ranger, KGM Musso or Isuzu D-Max.

Isuzu only make commercial vehicles, and market themselves the “Pick-Up Professionals”, so if you are looking for a competitively-priced pick-up, where better to start?

Isuzu D-Max V-Cross review

Originally launched in the UK in 2021, the third generation D-Max was treated to updates in 2023 and 2025, and it’s available as both a single or double cab, with the epic Arctic model topping the range.

Starting at £27,755 ( VAT) for the Single Cab ‘D-Max Utility’, my test vehicle was a generously equipped Double Cab ‘D-Max V-Cross’ (from £38,255 VAT).

My week included extensive driving on a variety of roads, a spot of green-laning, plus a challenging off-road course at the Millbrook Proving Ground in Bedfordshire.

Isuzu D-Max V-Cross review

First impressions are good. The D-Max have evolved over the years into a handsome brute, conforming to the pick-up template, but slightly shorter and lower than its main rivals.

Despite that, the double cab’s load bed is a decent 1,520mm long, 1,530mm wide and 500mm deep and there’s space inside for five adults. Naturally, it’s also capable of towing up to 3.5 tonnes and carrying a payload of more than a tonne.

Powered by a four-cylinder 1.9-litre turbodiesel engine delivering 162bhp and 266lb ft of torque, my D-Max came with a six-speed automatic gearbox (a six-speed manual is also available).

Isuzu D-Max V-Cross review

Isuzu claims 31.4mpg fuel economy and 235g/km of CO2 emissions for the D-Max V-Cross auto, which isn’t great, and of course, that headline figure will vary according to how and where you drive, and how much cargo you carry.

That said, I managed closer to 35mpg on a long run, and with its 76-litre fuel tank, a range of more than 500 miles is very possible. And, all in all, you can’t expect car-like economy from a big, heavy workhorse.

Standard equipment on the D-Max V-Cross includes a 9.0-inch infotainment touchscreen with Apple CarPlay and Android Auto connectivity, leather seats, 18-inch alloys and folding/heated door mirrors, plus a full suite of safety and driver assistance features. In other words – more equipment than most mainstream road cars of the same price.

Isuzu D-Max V-Cross review

Once you’ve stepped up into the cabin and settled in, you’ll find there’s a fairly high driving position, which delivers a commanding view of the road.

In an age of minimalism, the mix of touchscreen, buttons, switches and dials is refreshing – especially for essentials such as climate control.

The infotainment system is a huge improvement, but still not cutting edge, while the interior materials used are more durable than premium – even if there are a few more soft-touch surfaces than before.

Isuzu D-Max V-Cross review

On the road, the D-Max is easy to drive in an old-school kind of way. The steering is light enough, if a little vague, while the leaf-sprung suspension doesn’t deliver the most sophisticated ride.

It feels stable though, and cruises well, while the turning circle is impressively tight. Overall, it’s fine on the road, but some rivals feel more polished.

The engine gets the job done, but that diesel clatter is ever-present under acceleration. It’s a tad down on power compared to some competitors, while the automatic gearbox is smooth, but hesitates before kicking down.

There’s still more than enough grunt for off-roading, which is where the new D-Max V-Cross comes into its own, because it’s more capable than ever.

As well as a rear differential lock, hill start assist and hill descent control, all 4×4 models also get the all-new Rough Terrain Mode – an extension of the traction control system which helps to reduce wheel spin and allocate power to the wheels with the most grip.

Isuzu D-Max V-Cross review

To say I was impressed by the D-Max’s off-road agility would be an understatement. It made mincemeat of the various challenges at the Millbrook Proving Ground course, which is used for military vehicle testing.

With superb traction, a wading depth of 800mm and solid underbody protection, it coped with steep inclines, jaw dropping descents, rock crawling, epic leans and water crossings with ease.

The technology worked a treat. The only thing that would make it even better would be a virtual view of the terrain obscured by the bonnet, which is great when climbing a hill with a steep drop the other side.

Ultimately, the D-Max V-Cross is well worth considering if you’re looking for a rugged, affordable 4×4 for all the family and you don’t want an SUV.

Isuzu D-Max V-Cross review

However, the majority of sales will still go to tradespeople and farmers. Talking of which, I took a Toyota Hilux-driving farmer friend for a spin in the D-Max around his estate, and he was impressed, so praise indeed.

And if you’re looking for some peace of mind, each new D-Max comes with a 125,000-mile, five-year warranty, and five years of UK and European roadside assistance.

Verdict: The Isuzu D-Max V-Cross pick-up truck is a tough, dependable workhorse that’s seriously capable off-road. What it lacks in sophistication and engine choice, it gains in affordability, generous equipment levels and practicality.

Isuzu UK

Isuzu D-Max V-Cross review

Isuzu launches mental health campaign with TV commercial

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Isuzu's Side by Side mental health TV advert

A 30-second mental health advert created by Isuzu UK is running on ITV4 through to the middle of November.

The campaign highlights how meaningful conversations can take place in everyday settings, like a drive in a pick-up truck, and aims to normalise mental health discussions among men aged 35 .

Released on World Mental Health Day, the advert is part of Isuzu’s commitment to supporting mental health and raising awareness through relatable messaging.

The campaign targets Isuzu’s core demographic of men aged 35 and over, particularly those in manual labour industries, who are often more isolated when it comes to discussing mental health.

“Mental health affects us all, and our campaign is designed to show that even in the toughest environments, a simple conversation can make a difference,” said George Wallis, Head of Marketing at Isuzu UK.

Jason Spencer, Business Development Director at ITV Commercial, added: “Mental health is a crucial issue, which we’ve been championing for many years through our Britain Get Talking initiative and Head First Award for advertisers, and campaigns like these that encourage open conversations are essential.”

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Vinnie Jones chooses Isuzu D-MAX AT35

Actor, TV personality and former footballer Vinnie Jones has chosen the Isuzu D-Max AT35 with premium accessories as his personal vehicle.

He will use the tough pick-up truck while filming his new Discovery Channel TV show, showcasing his love for country sports and wild space management.

Vinnie’s new Isuzu D-Max Arctic Trucks AT35, finished in the sleek Obsidian Grey colour, is equipped with a range of accessories that perfectly match his rugged style and active lifestyle, including a Black Mountain Roll Top, Sports Bars, Tow Pack, Accessory Front Grille, and Lazer Lights.

For Vinnie, the Isuzu D-Max AT35 is more than just a vehicle – it’s an unwavering companion, ready to conquer challenging terrain and off-road adventures, whether on or off screen.

“As a proud Isuzu UK dealer and official Arctic Trucks partner, we’re committed to delivering a premium customer experience,” said Bob Russell, Business Manager at official Isuzu UK dealership Crawfords Automotive, which facilitated the collaboration.

“In collaboration with Vinnie Jones, a man who enjoys bespoke luxury products and working with premium businesses, we’re privileged to be counted among those who truly understand the art of supplying premium vehicles with the most personalised of services.”

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Isuzu D-Max

Pick-up manufacturer Isuzu has tracked down a D-Max that’s covered more than 350,000 miles.

The Japanese firm’s UK division launched a campaign to try and find the highest mileage D-Max, and the winner – a 2014 D-Max Eiger 2.5TD – has clocked up 351,364 and remains in daily service. That’s an average of 43,750 miles per year.

Purchased new from Bob Gerard Isuzu in Leicester, the D-Max actually belongs to nearby Vauxhall dealer, Aston Melton Mowbray, and is used to help deliver and collect vehicles nationwide.

Highest mileage Isuzu D-Max

Still going strong on its original engine and manual gearbox, the only major repair outside of regular servicing and consumables was a new rear differential in 2021.

James Jeal, from Aston Melton Mowbray, said: “When the business was looking for a vehicle capable of towing 3.5-tonnes on a daily basis back in 2012, we wanted something that would not only do the job but would also prove to be the most cost-effective for the business, at which time the Isuzu D-Max became the obvious choice.

“It’s extremely important for us to have vehicles we can rely on for our vehicle deliveries and the D-Max has been fantastic for our business, so much so that when we needed to add another tow vehicle to our fleet, we once again chose an Isuzu D-Max for the job.”

Brian Wheeler, Product Manager at Isuzu UK, commented: “Isuzu is renowned for the durability and robustness of its pick-up and this truck is a living testament to that reputation. It is fantastic to see a vehicle with this mileage used every day for towing and continuing to be a reliable workhorse for the business it serves.”

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Home / Auto Blog / ‘Best Buddy’ online contest launched by Isuzu

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Isuzu UK is encouraging owners to post images of their beloved animals, with a chance to win pet-friendly prizes.

Customer prizes, which will be awarded at the close of the competition, include £150 high-street pet supplies vouchers and pet-friendly prize bundles. Along with the prizes, selected entrant images will also be showcased and shared on the brand’s UK social channels throughout the campaign.

The ‘Best Buddy’ online social campaign closes on June 1 and prizes include £150 high-street pet supplies vouchers and pet-friendly prize bundles. Along with the prizes, selected entrant images will also be showcased and shared on Isuzu’s UK social channels throughout the campaign.

Owners wishing to post images must hashtag #IsuzuBestBuddy and @IsuzuUK, and a winner and two runners up will be selected by a popular votes poll on the brand’s Instagram and Facebook channels.

“We know that Isuzu D-Max owners love the outdoor life and really love their pets, whether that’s family or working dogs, farm animals, the family cat, horses, hamsters or even a tortoise, these are typically part of the family,” said George Wallis, Head of Marketing, Isuzu UK. “With the Isuzu Best Buddy campaign, pets really can mean prizes.”

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Gareth is a versatile journalist, copywriter and digital editor who’s worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.

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