Why the all-new Nissan Qashqai is heaven scent

Gareth Herincx

4 days ago
Auto Blog

Peter-Karl-Eastland-Nissans-Odour-Evaluation-Lead-Engineer

Meet Peter Karl Eastland – the man who Nissan claims has helped achieve that coveted ‘new-car smell’ for the latest Qashqai.

Peter, who’s an Odour Evaluation Lead Engineer based at Nissan Technical Centre Europe, is blessed with an extremely acute sense of smell – a gift he realised he had at an early age.

Along with a panel of other engineers and technicians, he’s responsible for ensuring the smell delivers a positive response among Nissan’s new car customers.

New Nissan Qashqai

“We aim to provide the best sensory experience for the customer,” said Peter. “While tastes and preferences evolve over time, smell remains a constant.

“Therefore, it is part of our job to make sure that any material we use is always going to be perfect in terms of scent and that all of the senses are harmonised.”

From premium leather to polymers, every part is rigorously assessed in a symphony of science and art – ensuring an uncompromised life-on-board and ownership experience.

The evaluation process blends objective and subjective assessment, culminating in a rigorous process that leaves no stone unturned in the pursuit of that perfect “new-car smell”.

“That new car smell isn’t just a consequence of the manufacturing process; months of work are devoted throughout the development phase of the new vehicle to carefully analyse the use of materials and chemicals, such as seat fabric, adhesives, and polymers, to ensure that they don’t combine to generate an unpleasant odour for the car’s occupants,” adds David Moss, Senior Vice President, Region Research & Development.

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Revealed: UK’s Top 10 used cars

Gareth Herincx

4 days ago
Auto News

Used car lot

Sales of second-hand cars are rocketing in the UK, according to the latest figures released by the Society of Motor Manufacturers and Traders (SMMT).

The amount of used cars changing hands more than doubled in the last few months. Year on year, the market grew 108.6% in the second quarter – that’s a near-record 2,167,504 second-hand vehicles.

The boom is being driven by various factors including pent-up demand after successive lockdowns, a global chip shortage that has dented production of new vehicles and people remaining wary of public transport as they return to work.

UK’s Top 10 used cars

  1. Ford Fiesta – 94,206
  2. Vauxhall Corsa – 73,366
  3. Ford Focus – 72,105
  4. Volkswagen Golf – 69,582
  5. Vauxhall Astra – 56,189
  6. BMW 3 Series – 48,849
  7. MINI – 48,140
  8. Volkswagen Polo – 40,372
  9. Nissan Qashqai – 35,897
  10. Audi A3 – 34,888

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New Nissan Qashqai’s shattering launch statement

Gareth Herincx

4 days ago
Auto Video

Nissan Qashqai   London South Bank show

The all-new electrified Nissan Qashqai is the star of Europe’s first automotive 3D experiential activity.

The exciting visual stunt, to mark the third generation of the best-selling British-built SUV, can be seen on London’s South Bank between June 18-25.

A six-metre, four-sided cube has been used to create a 3D effect that allows the Qashqai to “leap out of the screen” towards the viewer.

Passers-by will see a dramatic storm form , then the car (initially boxed inside) dramatically emerges.

The live audience can also scan a QR code allowing them to see the Qashqai in a richer augmented reality from their smartphone.

“The all-new Nissan Qashqai sets a new benchmark in design and technology, continuing Nissan’s proud history of innovation for the masses,” said Nic Thomas, marketing director at Nissan.

“This exciting 3D installation brings that powerful message to spectators in a way many will never have experienced digital content before.

“We are delighted to be launching our flagship car with this innovative customer experience that will equally excite those watching in London, or seeing digital footage online.”

The work was created by TBWALondon’s Scott Andrews and Leigh Gilbert, with production handled by Pixel Artworks. The media agency is Manning Gottlieb OMD and the outdoor specialist is Talon Outdoor.

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