pick-up – Pulpaddict

Isuzu launches mental health campaign with TV commercial

A 30-second mental health advert created by Isuzu UK is running on ITV4 through to the middle of November.

The campaign highlights how meaningful conversations can take place in everyday settings, like a drive in a pick-up truck, and aims to normalise mental health discussions among men aged 35 .

Released on World Mental Health Day, the advert is part of Isuzu’s commitment to supporting mental health and raising awareness through relatable messaging.

The campaign targets Isuzu’s core demographic of men aged 35 and over, particularly those in manual labour industries, who are often more isolated when it comes to discussing mental health.

“Mental health affects us all, and our campaign is designed to show that even in the toughest environments, a simple conversation can make a difference,” said George Wallis, Head of Marketing at Isuzu UK.

Jason Spencer, Business Development Director at ITV Commercial, added: “Mental health is a crucial issue, which we’ve been championing for many years through our Britain Get Talking initiative and Head First Award for advertisers, and campaigns like these that encourage open conversations are essential.”

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Grab a chance to see Tesla’s Cybertruck in the metal

Gareth Herincx

1 day ago
Auto News

Tesla’s futuristic Cybertruck is going on a European “Cyber Odyssey” where the public will be able to get up close and personal with the vehicle for the first time.

The Cybertruck will be displayed in more than 100 locations in 20 countries, and attendees will also have the opportunity to book test drives with the award-winning Model Y and upgraded Model 3.

The all-electric pickup truck will make its first UK appearance on 4th May at Tesla Centre Park Royal (London) where it’ll be on display for the weekend.

Tesla Centre Park Royal – 4th to 5th May
Tesla Centre Westfield Shopping– 6th to 10th May
Kings Cross – 11th of May
Tesla Centre Solihull – 13th to 17th May
Birmingham Bullring – 18th to 19th May
Spinningfields Square – 20th to 21st May
Tesla Central Manchester– 22nd to 31st May
Edinburgh City Centre – 1st of June
Tesla Centre Glasgow – 2nd to 6th of June
Tesla Centre Belfast– 7th to 9th June

Marketed as “better utility than a truck, more performance than a sportscar, Cyberpunk sensibility”, the Cybertruck’s revolutionary design draws inspiration from cyberpunk aesthetics, notably showcased in movies such as Blade Runner.

Its exterior shell is made from Ultra-Hard 30X Cold-Rolled stainless-steel which helps protect against dents and dings and long-term corrosion, providing protection beyond industry standards.

Cybertruck’s performance variant named Cyberbeast goes from 0-60mph in just 2.6 seconds, while maintaining high-speed stability.

Standard Adaptive Air Suspension delivers millisecond adjustments to optimize both ride and handling. With steer-by-wire and rear steering, Cyberbeast offers the handling of a sportscar and a better turning circle than most sedans.

Inside the cargo bed, there are two 120V power outlets and one 240V outlet, to plug in wherever you go. For the first time, Tesla Powershare technology enables bidirectional power transfer to charge any device, other electric vehicles, and even power a home via the charger port.

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Prototype hydrogen Toyota Hilux pick-up revealed

Gareth Herincx

2 days ago
Auto News

Toyota has reached another milestone in its progress towards zero carbon with the unveiling of a prototype hydrogen fuel cell Hilux.

Built at Toyota Manufacturing UK’s Burnaston car plant in Derby, it has been developed in a joint project with consortium partners, supported by UK Government funding (via the Advanced Propulsion Centre).

The new powertrain uses core elements from the Toyota Mirai hydrogen fuel cell electric saloon – technology that has proved its quality in almost 10 years of commercial production. When driven, the fuel cell produces no tailpipe emissions other than pure water.

Three high-pressure fuel tanks are used, giving the Hilux an expected driving range of more than 365 miles – significantly further than might be achieved with a battery electric system. The battery, which stores electricity produced on-board by the fuel cell, is positioned in the rear load deck, avoiding loss of cabin space.

“The project team have accomplished an incredible job in a very short space of time, from creating the prototype build area to completion of the first vehicle,” said Richard Kenworthy, TMUK Managing Director.

“The UK Government funding has enabled us not only to develop a new vehicle in record time, but also to upskill our teams to work on hydrogen-related technologies, something we hope to build on in the future.

“This is a great vote of confidence in UK manufacturing and its potential to deliver carbon-free vehicles to meet future targets.”

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Isuzu finds highest-mileage D-Max in the UK

Gareth Herincx

1 hour ago
Auto News

Pick-up manufacturer Isuzu has tracked down a D-Max that’s covered more than 350,000 miles.

The Japanese firm’s UK division launched a campaign to try and find the highest mileage D-Max, and the winner – a 2014 D-Max Eiger 2.5TD – has clocked up 351,364 and remains in daily service. That’s an average of 43,750 miles per year.

Purchased new from Bob Gerard Isuzu in Leicester, the D-Max actually belongs to nearby Vauxhall dealer, Aston Melton Mowbray, and is used to help deliver and collect vehicles nationwide.

Still going strong on its original engine and manual gearbox, the only major repair outside of regular servicing and consumables was a new rear differential in 2021.

James Jeal, from Aston Melton Mowbray, said: “When the business was looking for a vehicle capable of towing 3.5-tonnes on a daily basis back in 2012, we wanted something that would not only do the job but would also prove to be the most cost-effective for the business, at which time the Isuzu D-Max became the obvious choice.

“It’s extremely important for us to have vehicles we can rely on for our vehicle deliveries and the D-Max has been fantastic for our business, so much so that when we needed to add another tow vehicle to our fleet, we once again chose an Isuzu D-Max for the job.”

Brian Wheeler, Product Manager at Isuzu UK, commented: “Isuzu is renowned for the durability and robustness of its pick-up and this truck is a living testament to that reputation. It is fantastic to see a vehicle with this mileage used every day for towing and continuing to be a reliable workhorse for the business it serves.”

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