Audi Legal Boss Talks the Future of Self-Driving

Audi grandsphere concept

When it comes to self-driving vehicles, Audi’s chief counsel says the laws will be almost as complicated as the tech.

Imagine walking into your favorite restaurant, bar, or café, and asking everyone who loved driving to raise their hand. What percentage of folks do you think would do it? If I was being overly optimistic? I’d guess around 25 percent — but the reality is it’d probably be far less. So as heretical as it might sound to enthusiasts, self-driving cars are absolutely going to happen. Because when people are offered the option of safely surrendering the task of driving to their car? They’ll jump at it. Mark my words.

That said, how exactly the transition to self-driving cars will work remains murky. Which makes recent comments from Uta Klawitter, Head of General Counsel Legal Services at Audi, extremely interesting. In an interview posted on the company’s media site, she looks at some of the biggest challenges facing self-driving cars, and while her perspective is focused more on Germany and Europe at large, they offer a roadmap that could easily adapted for our shores. As you might expect, reams of new regulations will need to be written.

At this point, the laws surrounding Level 4 vehicles — which can drive themselves but still allow for human intervention — are still unclear. Here’s what Klawitter had to say about developments on the legal landscape:

In Europe, we can safely say that we will see functions like highway pilots for long distances by 2030. However, I don’t really think that we will be able to sleep while driving into the weekends. For ownership vehicles, meaning cars that are used privately, the technical regulations for approving L4 functionality do not exist yet in Europe. We expect those in 2024 at the earliest. Apart from that, regulations for using highly automated driving functions within the bounds of each country’s national road traffic laws still need to be introduced.

Along with the legal framework, however, is the next-generation technology that will need to be developed to allow Level 5 vehicles to operate freely. There’s also the question of how ready the population at large will be for it:

The biggest challenge will definitely be the technology itself. It has to enable a highly automated driving function that is convincingly smooth and, above all, safe. Only then – and this is the second challenge – will it gain social acceptance and the corresponding trust. For me, the third challenge is also clear: we need to harmonize the regulations at the international, or at least the European level. Otherwise, the area where vehicles can be used across national borders will be limited and the technical differences will be extremely complex due to the different national vehicular traffic law requirements.

All that makes sense to me. But as someone who lives in the United States, and is sincerely interested in the prospect of self-driving vehicles on my local streets, I found her comments on the market here to be particularly interesting.

 But the high demand for safety, which is simply expected at this point and correspondingly legally protected, is also important. We sometimes see a different approach in the two other trailblazing markets, the US and China. In the US, people are more curious about technical innovations and therefore tolerate more risks. By contrast, German legislators are rightly open to this evolutionary technology in smaller steps in order to minimize the possible risks.

Now, as someone who tends to think the United States is overly litigious and risk-averse, that came as a surprise to me. Because in the States? It took the National Highway Traffic Safety Administration almost a decade to approve modern headlight technology for use on our roads. That foot-dragging, of course, is in stark contrast to the fact that Tesla has been allowing customers to beta test its “full self-driving” software without so much as a peep from authorities — even when it’s literally programmed to break the law.

So I guess when it comes to autonomous vehicles? We’re still very much the wild west. For more insight onto this next step in the evolution of the automobile, make sure to check out the full interview.

Photos: Audi

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Entering the Electric Sphere — Audi Bosses Drop Huge Future Hints via LinkedIn.

Audi Announces Spheres
Execs Wenders & Lichte Reveal Great Future Audi Electric Models & Technology ’Spheres’.

Has Audi just confirmed an unexpected trio of electric cars via the social media? That may very well be the case if the video shared by Audi’s senior vice president of brand, Henrik Wenders is anything to go by.

As is becoming the trend among auto industry execs, their personal social media posts are proving ever more relevant. Only a couple of weeks ago, BMW M boss Markus Flasch dropped news of his company’s impending Le Mans return (against Audi, of course) on Instagram. Now Audi has taken it another step as Wenders posted a most revealing YouTube video on his personal LinkedIn page earlier in the week.

Henrik Wenders

Socially Sharing Big News is a New Auto Trend

Wenders and Audi colleague, chief of design, Marc Lichte reveal a chunk of crucial brand info in the video. And its’s exciting stuff, especially if you happen to be a battery Audi fan…

Wenders cuts straight to the point in the smartly executed close to black and white You Tube flick. “Over the next year, we are going to show you what the future looks like with three breathtaking concept cars,” he promises. He goes on to suggest that this news will, “reinvent mobility as we know it today.” He describes the concepts as ‘Spheres’ that showcase unique high class experiences with technology.

“They will recognise you, listen and read wishes in your eyes,” Marc Lichte continues. “They will know your preferences, know what you love and like and where to find it.”

Audi Sky Sphere

The Sky is the Limit

The Audi colleagues waste little time to outline each of their new ’Spheres’. “The Sky Sphere is where the sky is the limit,” Henrik Wenders beams, before explaining that it will be, “a driver’s car and autonomous at the same time.” The profile sketch that flickers onto the screen suggests that the Sky Sphere will be a grand tourer in profile. But wait — does that sky rhetoric not suggest that it is actually a convertible? Time will tell…

Perhaps the most exciting of the three new concepts, the Sky Sphere promises to be an Audi like never before. The outline alludes to a longer and grander car than an A5. More in the realm of a BMW 8 Series or Mercedes S-Class Coupé with a long body and its cabin set well back on the body. As if it had a V12 up front. Even though this one would be electric, and different prospect altogether.

Audi Grand Sphere

Grand Sphere Expectations

Design guru Marc Lichte then takes over to describe the second concept. “Grand sphere is all about grand appearance, immersive and personal and a grand high-class experience for all senses.” If anything, the Grand Sphere appears to be an electric answer to the existing Audi A7 Sportback. A sleek and sexy grand coupe in classic sleek style.

The Audi A7 already delivers a heady level of car to driver interface, so one can only wonder how and where Ingolstadt will make further progress in this regard. So expect the Grand Sphere concept to deliver on a few most attractive connectivity developments. Never mind performance. Especially considering that the existing RS7 is already a petrol power benchmark. Could whatever this car reaches the market as, take on the Tesla Plaid?

Audi Urban Sphere

Private & Personal. At Another Level?

Wenders picks up the baton to describe the final of Audi’s new Spheres. “The Urban Sphere is a private space in an urban environment,” Henrik promises. “Digital and social; involving and perfectly centred around you.” All we know is that the Urban Sphere will be SUV-like in profile. A bit of an electric Q8 with extra sensory perception to serve as your vehicular slave.

Marc Lichte closes off, confirming, “Together they are an expression of how we are creating our future already today.” And Henrik Wenders concludes: “They are all unmistakably Audis.”

Everything else about these Audi ’Spheres’ remains purely speculative. Whether they will be called A9, A7 and Q8 E-Trons, if they are to be developed by Audi’s Artemis skunkworks, and even whether or not they will spawn Porsche and, or Bentley siblings, remains to be seen.

Audi Sky Sphere Lurking?

Audi is Entering an Electric Sphere

All we can tell you is that all three of these concept ‘Spheres’ will likely appear before the end of 2022. And probably appear on Audi showroom floors by 2025, too. Audi already sells the E-Tron, E-Tron GT and Q4 E-Tron, and will soon add the Q6 and A6 E-Trons.

And considering its June announcement that it will launch its final internal-combustion powered car as soon as 2026, this little video may very will be far more significant than many of us give it credit for…

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