Revealed: TikTok’s most popular cars

Gareth Herincx

10 hours ago
Auto Blog

Ford Mustang

TikTok is best known for its viral dances and challenges, but did you know that there are also thousands of car videos on the app too?

These videos have racked up billions of views, but which makes and models are the most popular on TikTok?

Researchers at comparison and switching service Uswitch.com have been analysing the number of views on TikTok videos using hashtags mentioned to reveal the most popular cars and brands.

BMW 1 Series review

Bayerische Motoren Werke AG, more commonly known as BMW, is the most popular car brand on TikTok, seeing over 17.6 billion views across the app.

The BMW brand has been quick to embrace the social media platform, creating its own hashtag challenges to promote its vehicles.

Top 10 most popular vehicle brands on TikTok 

Rank Brand Views
1 BMW 17,600,000,000
2 Mercedes-Benz 9,100,000,000
3 Lamborghini 8,300,000,000
4 Tesla 7,200,000,000
5 Audi 7,000,000,000
6 Ford 6,500,000,000
7 Honda 6,300,000,000
8 KTM 5,500,000,000
9 Ferrari 4,900,000,000
10 Jeep 4,300,000,000

Looking at the specific models which have received the most views on TikTok, there was a clear winner – the iconic Ford Mustang.

Tied for second place, the Nissan GT-R and the Toyota Supra both received 2.8 billion views.

Top 10 most popular vehicle models on TikTok 

Rank Model Views
1 Ford Mustang 3,900,000,000
2 Nissan GT-R 2,800,000,000
2 Toyota Supra 2,800,000,000
4 Chevrolet Camaro 1,500,000,000
4 Range Rover 1,500,000,000
6 Honda Civic 1,300,000,000
7 Lamborghini Huracan 916,700,000
8 Subaru WRX 851,600,000
9 Lamborghini Aventador 808,800,000
10 Tesla Model 3 760,600,000

“TikTok is no longer just a space for Gen-Z to share viral dances and challenges,” said Joel Kempson, car insurance expert at Uswitch.com. “The app is now home to many viral car videos, racking up billions of views from car lovers all over the world.” 

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