4 days ago
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F1 star Valtteri Bottas has helped Alfa Romeo celebrate its 112th anniversary with a unique stunt.
The Flying Finn drove his Alfa Romeo Formula One car around the most iconic streets of Milan at 5.30am this morning.
Starting from Piazza Duomo and passing through Piazza San Babila, Porta Nuova, the majestic Central Statio and then the City Life district, he ended his city tour at Gattamelata – a place of strong historical significance.
Here in 1910 was Portello, Alfa Romeo’s first production site, which is now home to the brand’s new flagship store – the first showroom in the world to introduce Alfa Romeo’s new Brand Identity.
There is an extremely close bond with Milan and Alfa Romeo. It was in Milan, 112 years ago, under the name Anonima Lombarda Fabbrica Automobili, that the brand was introduced to the world. The rest is history.
Happy Birthday Alfa Romeo!
Tags Alfa Romeo Anonima Lombarda Fabbrica Automobili F1 Formula One Milan Valtteri Bottas
Gareth is a versatile journalist, copywriter and digital editor who’s worked across the media in newspapers, magazines, TV, teletext, radio and online. After long stints at the BBC, GMTV and ITV, he now specialises in motoring.
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