Tag: value for money

Dacia is celebrating the production of its 10 millionth vehicle since the value-for-money brand was born in 1968.

The Dacia Duster Extreme SE in Urban Grey was produced at the company’s plant in Romania.

Dacia assembled its first vehicle, the Dacia 1100, in August 1968. The following year, the popular Dacia 1300 model was introduced. It inspired a whole family of derivatives such as the saloon, station wagon, sports coupe and LCV and remained in production for 35 years.

A new chapter in Dacia’s history was opened following its acquisition by Renault Group in 1999.

With the launch of Logan in 2004, Dacia became a global carmaker and the pace of sales accelerated. In 2005, Dacia opened a production line outside Romania, at the Somaca plant in Casablanca, Morocco.

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. So far, more than 220,000 Dacia vehicles have been sold. In all, Dacia vehicles are sold in 44 countries.

Within the 10 million vehicles produced, there have been:

• 2.6 million Dacia Sandero and Sandero Stepway, the best-selling vehicle to private customers in Europe since 2017
• 2.1 million Dacia Duster, the best-selling SUV to private customers in Europe since 2018
• 1.95 million Dacia Logan and Logan MCV
• 2.3 million Dacia 1300 (and variants)

“We are very proud to have passed the symbolic milestone of 10 million vehicles produced,” said Denis Le Vot, CEO of Dacia.

“This result rewards a pragmatic vision of the automobile, focused on what is essential to our customers.

“Building on its experience, Dacia will continue to grow and offer attractive vehicles that are adapted to our customers’ lifestyles.”